Privacy Policy

When you use the mall services of Henan Xingduo Cross‑border E‑commerce Co., Ltd., we may request you to provide personal information. Such information will be used by our mall in accordance with this Privacy Policy. You are not obligated to provide the personal information we request. However, in many cases, if you choose not to provide it, we may not be able to deliver our products or services to you, nor respond to any issues you encounter.

Below are examples of the types of personal information that our mall may collect and how we use such information.

When you create an account, purchase products, download software updates, or contact us, we may collect various information including your name, mailing address, phone number, email address, contact preferences and other information.

When you purchase goods or gift cards through our mall, we may collect information you provide regarding other individuals, such as their names, mailing addresses, email addresses and phone numbers. We will use such information to fulfill your requests, provide relevant products or services, or for anti‑fraud purposes.

In certain jurisdictions, we may require government‑issued identification documents from users for legal compliance purposes, limited to rare scenarios such as customs declaration.

We will timely notify you of new product releases, software updates and event announcements. If you do not wish to be included in our mailing list, you may opt‑out at any time by updating your preference settings.

We may use your personal information (such as email address or mobile phone number) to verify and confirm user identity.

We may use personal information to send important notifications, such as order information related to your purchases. Since these messages are critical for communications between you and our mall, you cannot decline to receive them.

We also use personal information for internal purposes including auditing, data analysis and research, so as to improve our mall’s products, services and customer communications.

Our system integrates SDKs including cn.jpush.android (JPush; JPush Push Service), com.huawei.hms (Huawei; Huawei Push Service), com.alipay (Alipay; Alipay Transit Code; Zhima Credit Real‑name Authentication; Zhima Authentication), com.tencent.bugly (Bugly; Tencent Bugly). These SDKs will push system updates and latest messages to you.

We also collect data that cannot be directly linked to any specific individual by itself. We may collect, use, transfer and disclose non‑personal information for any purpose. Below are examples of non‑personal information we may collect and how we use it.

We collect information such as occupation, language, postal code, area code, unique device identifier, referrer URL, location and time zone where users use our products, to better understand customer behaviors and improve our products, services and advertising.

We collect information related to customer activities on our website. Such information will be aggregated to help us provide more useful information to customers and identify which parts of our website, products and services attract the most interest. Aggregated data shall be regarded as non‑personal information under this Privacy Policy.

We may collect and store detailed information about your use of our services, including search queries. Such information may be used to improve the relevance of service results. Such information generally does not include your IP address, except in limited circumstances where it is necessary to guarantee service quality over the Internet.

Our mall, emails and advertisements may use Cookies and other technologies such as pixel tags and web beacons. These technologies help us better understand user behaviors, show which sections of our website users have visited, and measure and improve the performance of advertisements and web searches. Information collected via Cookies and other technologies is treated as non‑personal information by us. Nevertheless, if local laws regard Internet Protocol (IP) addresses or similar identifiers as personal information, we will treat such identifiers as personal information accordingly. Similarly, where non‑personal information is combined with personal information, the combined data will be treated as personal information under this Privacy Policy.

Like most Internet services, we automatically collect certain information and store it in log files. This information includes IP address, browser type and language, operating system, date/time stamp and so on.

We use this information to understand and analyze trends, administer the website, track user activities on the website, improve our products and services, and gather overall demographic information of our user base. Our mall may use such information for marketing and advertising services.

Pixel tags enable us to send emails in readable formats and inform us whether emails have been opened. We may use this information to reduce or discontinue sending emails to customers.

We may be required to disclose your personal information in response to applicable laws, legal procedures, litigations, or requests from public authorities and government agencies within or outside your country of residence. We may also disclose your information if we determine that disclosure is necessary or appropriate for national security, law enforcement or other matters of public importance.

We may disclose your information if we determine disclosure is reasonably necessary to enforce our terms and conditions, or to protect our business or users. In the event of reorganization, merger or sale, all personal information we collect may be transferred to relevant third parties.

Protection of Personal Information Our mall attaches great importance to the security of your personal information. We adopt encryption technologies such as Transport Layer Security (TLS) to protect your personal information during transmission. When storing your personal data, we employ computer systems with limited access, hosted in facilities protected by physical security measures. Your account password is stored in encrypted form, even when we use third‑party storage services.

If you have any questions regarding this Privacy Policy or our data‑processing practices, or wish to file a complaint about potential violations of local privacy laws, please contact us. You may reach us via our mall’s support phone number at any time.

Upon receiving privacy‑related inquiries or access/download requests, we will verify the identity of the contact person and endeavor to resolve your specific concerns. For matters of substantial importance, we may request further information from you. All contacts raising substantial issues will receive a response. If you are not satisfied with the reply you receive, you may submit your complaint to the relevant regulatory authority in your jurisdiction. Upon your request, we will provide information about applicable complaint channels according to your actual situation.

Our mall reserves the right to update this Privacy Policy at any time. In case of material changes, we will post a notice and the revised Privacy Policy on our official website.